Massakali Jaipur — Elegance woven into every moment
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MASSAKALI JAIPUR
Woman in elegant ethnic wear standing in a carved doorway Woman in elegant ethnic wear standing in a carved doorway
Model in ornate yellow and maroon festive attire Model in ornate yellow and maroon festive attire
Woman in a green floral dress beside a wooden door Woman in a green floral dress beside a wooden door
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2Two CTAs split shoppers and boutique buyers from the first screen. Separate desktop and mobile crops keep the face in frame.
Handcrafted in Jaipur
Pure Cotton & Silks
Easy 7-day Returns
Pan-India + International Shipping
3Answers the four questions that hold back first-time buyers: is it handmade, what fabric, can I return it, will it reach me.
Shop by category

Dressed for every occasion.

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4Arched frames borrow from Jaipur’s jharokhas, so the grid reads as local rather than templated. Captions sit below images and never overlap.
Naya · Just inनया

New arrivals

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Detail of hand embroidery
Model in a festive pink ensemble from The Gulabi Edit
Featured collection

The Gulabi Edit — Festive 2026

Jaipur is the Pink City. This season we dressed it in its own colour: rani, gulabi and rose, worked with gota, mirror and thread.

with love from JaipurPieces for mehendi mornings, Diwali evenings and every celebration between.

The craft

Made by hand, the Jaipur way.

haath se bana
Hand block printing on cotton
01

Hand Block Printing

Carved teak blocks, pressed by hand, one colour at a time. Our prints come from workshops in Sanganer and Bagru.

“A single kurta can take four hundred impressions of the block.”

Artisan note · Block printer, Sanganer
Naturally dyed printed textiles
02

Natural Dyes & Prints

Indigo, madder, pomegranate and turmeric baths give our prints their soft, lived-in colour.

“Indigo changes in the air. Green first, then blue as it breathes.”

Artisan note · Dyer, Bagru
Zari and gota embroidery detail
03

Zari & Gota Embroidery

Metallic zari thread and folded gota lace, hand-stitched at the frame for celebration wear.

“We fold each gota petal by hand, then stitch it so it lies flat for years.”

Artisan note · Karigar, Bani Park studio
Jaipur textiles in a bazaar
04

Jaipur Textiles

Mul cottons, chanderi and silks sourced from Jaipur’s textile bazaars, chosen for how they fall and breathe.

“A good cotton feels cool on the first day and softer with every wash.”

Artisan note · Fabric buyer, Johari Bazaar
5Bottle green and antique gold recall the havelis of old Jaipur. Gold is used only for hairlines and numerals, which keeps it luxurious rather than loud.
Model in ornate yellow and maroon festive attire
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Shop the look

Festive gold.

Tap a point on the photograph to see each piece, or take the whole look home.

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6Hotspots turn one editorial photograph into several shoppable products, designed to encourage complete-look baskets.
Most loved

Bestsellers

Shop all
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7Ratings shown are sample values. In production they come from verified purchases.
Shukriya

Customer love

★★★★★Sample review
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Sample reviews — replace with real customer reviews before launch.

On Instagram

Follow @massakaliclothing

Follow @massakaliclothing
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For boutiques & resellers

Stock Massakali in your store.

01
MOQ from 30 pieces
Mix sizes and colours across styles.
02
Custom labelling
Your boutique label, on request.
03
Bulk pricing
Trade tiers that improve with volume.
04
Pan-India dispatch
Shipped from Jaipur with GST invoicing.
8Wholesale gets its own path and a structured form (GST, categories, quantity), so trade enquiries arrive qualified and separate from retail.
The Massakali letter

Get 10% off your first order.

New collections, festive previews and stories from the studio. One letter a month.

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Shubh!
Welcome to Massakali.
Your code for 10% off: SHUBH10
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9Filters mirror how women shop ethnic wear: by occasion, fabric and colour as well as category. Every filter updates the grid instantly.
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Nothing matches just yet.

Try removing a filter, or save pieces to your wishlist with the heart.

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10WhatsApp-to-order and the pincode check answer the two common hesitations: “can I ask someone?” and “when will it arrive?”
Check delivery
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Style it with

Complete the look

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Your bag

Your bag is waiting for something beautiful.

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Hawa Mahal facade, Jaipur
Our story

Swagat hai. Welcome to Massakali.

A women’s ethnic-wear label from Bani Park, Jaipur, making clothes for celebrations big and small.

Brass door set in a carved Jaipur arch
The founder

It began with a single block.

“I grew up watching printers in Sanganer lift a block, breathe, and press. I wanted clothes that carried that rhythm into the way women dress today.”

MassakaliThe founder, Massakali Jaipur

Massakali started as a small studio in Bani Park with a handful of block-printed kurtas and a lot of conviction. Today it designs kurtis, kurta sets, co-ords, sarees and festive wear, working with printers in Sanganer, dyers in Bagru and karigars across the old city. The name comes from the old Hindi word for a dove: light, graceful and always close to home.

Milestones

The journey so far

The beginning

The first Massakali studio opens in Bani Park, Jaipur.

First prints

A first hand block-print collection, made with printers from Sanganer.

Across India

Boutiques across India begin stocking Massakali.

2026

The Gulabi Edit launches, and Massakali opens online.

Jaipur craft heritage

A city that prints in colour.

For centuries Jaipur and its villages have been one of India’s great textile centres. Sanganer is known for fine floral block prints on white grounds; Bagru for earthy dabu mud-resist and natural dyes. The old city’s workshops still fold gota by hand, and bandhani and leheriya are tied and dyed across Rajasthan.

Massakali designs with these crafts rather than imitating them. Every print, border and finish starts with a person and a technique.

Amber Fort, Jaipur
Hawa Mahal, Jaipur
The city in every piece

Our Jaipur

Arches of the old city, Jaipur
Arches of the old city
Where our silhouettes begin
Amber Fort, Jaipur
Amber Fort
Mirror-work and courtyards
Hawa Mahal, Jaipur
Hawa Mahal
The pink we keep returning to
Pink City streets, Jaipur
Pink City streets
Bazaars, colour and texture
What we stand for

Made slowly, made fairly.

01
Slow fashion

Small seasonal collections, made in limited runs, designed to be worn for years rather than a season.

02
Fair wages

Artisans are paid fairly and on time for skilled work, and credited for what they make.

03
Local craft

Our printers, karigars and dyers work within a few hours of our Bani Park studio.

12Founder story, milestones and wholesale terms are written for the demo and should be confirmed with the brand before launch.
Jaipur palace lit at night
with love from Jaipur

Come and see us in Bani Park.

Lookbook · Festive 2026

Gulabi.

Six looks photographed across the Pink City, from first light at Hawa Mahal to lamplight in the old city.

Lookbook opening spread
Lookbook: woman in a doorway in ethnic wear
Look 01Shop Kurta Sets →
Lookbook: ornate festive attire
Look 02Shop Lehengas & Festive →
“Pink is the colour of Jaipur at dusk, and of every celebration that follows.”
Lookbook look three
Look 03Shop Sarees →
Lookbook look four
Look 04Shop Anarkalis & Dresses →
Lookbook look five
Look 05Shop Co-ord Sets →
Look 06

Lamps, lanes, light.

Our everyday kurtis, photographed in the old city as the lamps come on. Easy cottons, soft prints and colour that holds.

Lookbook look six
Racks of ethnic wear ready for dispatch
Wholesale / B2B

Massakali for boutiques & resellers.

Stock hand-finished Jaipur ethnic wear in your store, with trade pricing, mixed-size packs and pan-India dispatch.

WhatsApp the trade team
Why partner with us

Built for your shelf.

MOQ from 30 pieces

Mix styles, sizes and colours in a single order to suit your store.

Custom labelling

Your boutique label on select styles, on request, for orders of 100+ pieces.

Bulk pricing

Tiered trade prices that improve with volume, with GST invoicing.

Pan-India dispatch

Packed in Jaipur and shipped to your door within 7–10 working days.

How it works

Four steps to your first order.

1
Enquire

Send the form below with your business details and categories.

2
Catalogue & pricing

We share the current trade catalogue and price list within two working days.

3
Confirm & sample

Choose styles and quantities. Samples are available on request.

4
Dispatch

Your order is packed in Jaipur and shipped with a GST invoice.

Trade catalogue · Festive 2026
PDF · all categories with style codes and trade prices
13GST, categories and quantity are captured up front, so every trade lead arrives qualified and ready for a CRM or spreadsheet.
Textiles and garments in the studio
Trade enquiries
Prefer to talk?

Call or WhatsApp the trade team, Monday to Saturday. Visits to the Bani Park studio are welcome by appointment.

WhatsApp the trade team @massakaliclothing on Instagram Bani Park, Jaipur, Rajasthan
Wholesale enquiry
Shukriya, {{ ws.first }}.

Your enquiry has reached our trade team. We’ll send the catalogue and trade prices within two working days.

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Categories of interest *
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By sending this you agree to Massakali Jaipur contacting you about your enquiry. We never share your details.

Jaipur, the Pink City
Swagat hai स्वागत है
Contact

We’d love to hear from you.

Visit the store
Bani Park, Jaipur,
Rajasthan, India
Call or WhatsApp
Message us on WhatsApp
Instagram
@massakaliclothing
Hours
Mon–Sat · 11am–8pm
Sunday closed
Send a message

For trade orders, use the wholesale enquiry.

Shukriya, {{ ct.first }}.

Your message is with our team in Bani Park. We usually reply within one working day.

Reference · {{ ct.ref }}

By sending this you agree to Massakali Jaipur contacting you about your enquiry. We never share your details.

Help

Frequently asked

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Design system · v1.0

The Massakali brand foundation.

Colour, type, components and icons used across the site, so every new page and campaign stays consistent.

Colour
Aa
Deep Bottle Green
#1F3A34
Primary. Headers, buttons, dark sections.
Aa
Ivory
#F7F2E9
Background canvas for every page.
Aa
Antique Gold
#B8925A
Accents and hairlines only. Never body text on ivory.
Aa
Jaipur Pink
#D9897A
Sparing highlights and Sale tags.
Aa
Ink
#1A1A1A
Body text.
Sand #EFE6D6 · Alternate light sections
Pink tint #F4DFD7 · Featured edits
Terracotta #A4523F · Errors, discount text
Hairline #E2D7C3 · Dividers and borders
Muted #5F5A50 · Secondary text
Jaali lattice · 17% gold on green
Jharokha arch mask
Typography · Cormorant Garamond & Jost
Display
Cormorant 400 · 52–128px · 0.95
Elegance woven
Heading
Cormorant 400 · 40–76px
Dressed for every occasion.
Title
Cormorant 500 · 22–34px
Meher Gota Patti Kurta Set
Lead
Cormorant 400 · 21–26px · 1.45
Jaipur is the Pink City. This season we dressed it in its own colour.
Body
Jost 300 · 15–16px · 1.8
Contemporary ethnic wear, block-printed, gota-worked and hand-finished in Jaipur.
Eyebrow
Jost 500 · 11px · 0.3em caps
Swagat hai · Festive 2026
Button
Jost 500 · 12px · 0.22em caps
Explore Collections
Components
Buttons
Text link
Naya · NewBestsellerSale

Square corners · 52px height (44px minimum touch target) · labels never wrap · hover deepens green to #173029 or fills outline · 300ms ease.

Form fields

Underline inputs at 16px (no iOS zoom) · inline errors in terracotta · honeypot spam trap · Indian mobile and GSTIN validation.

Product card
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3:4 image · second image on hover · 1.045 zoom over 1.2s · badge, wishlist and quick view · rating, price, MRP, swatches.

Icon set · 1.4px line
search
heart
bag
menu
close
left
right
down
home
shop
craft
fabric
returns
ship
plus
minus
check
pin
phone
mail
clock
zoom
insta
wa
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user
star
tag
Motion
Section reveal
Rise 28px and fade in once, as blocks enter the viewport
950ms
Hero image
Slow zoom from 1.00 to 1.09, alternating
22s
Image hover
Zoom to 1.045–1.05; second product image fades in
1.2s / 600ms
Header
Shrinks from 76px to 60px after 60px of scroll
400ms
Filters
Grid fades and rises 10px when results change
480ms
Announcement
Messages rotate with a 6px fade-up
4.2s cycle

Motion is switched off for visitors who prefer reduced motion. Easing: cubic-bezier(.2, .7, .2, 1).

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Please choose a size.
Find your fit
Size guide

Body measurements in inches. Between sizes? Choose the larger, or message us on WhatsApp.

SizeBustWaistHipKurta length
XS32263544
S34283744
M36303945
L38324145
XL40344346
XXL42364546
3XL44384746

No pieces match that yet. Try a fabric or craft, like “block” or “silk”.

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MASSAKALI
WhatsApp Instagram
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Concept deck ↗